How Dubai Became the World’s Capital for Luxury Branded Residences

From high jewellery to haute couture, Nobu to Nikki Beach, the UAE's next generation of branded residences are beyond your wildest dreams

Dubai has cemented its position as the world’s capital of luxury branded residences, with iconic names like Aman, Four Seasons, and Nikki Beach transforming living standards. From sky-high penthouses to underwater duplexes, the UAE’s next-gen developments redefine opulence. Originally a U.S. concept from the 1920s, branded residences have exploded globally—rising 160% over the last decade—with Dubai leading the trend.

Nobu Residences and Hotel in Abu Dhabi

Vogue Approved Branded Residences

“High-net-worth individuals are drawn to branded residences because they offer so much more than just a home," explains Badr Abdulla Alsuwaidi, co-founder and CEO of Nabni Developments, which has partnered with Hilton to bring the Waldorf Astoria Residences to Downtown Dubai, set for completion in 2028. "It’s about exclusivity and a lifestyle that reflects their taste and status. These properties come with world-class design, prestigious branding, and access to incredible amenities and services that make everyday life feel special."

VOGUE Commentary: The Unmatched Elegance of Binghatti Bugatti Residences

In the world of luxury living, a new frontier has been unveiled with the arrival of Binghatti Bugatti residences in Dubai—a collaboration that bridges the worlds of haute design and automotive prestige. This isn’t just another luxury development; this is an embodiment of a lifestyle where every detail is engineered to perfection, from the sleek curvature of a Bugatti to the opulent design that defines the skyline of Dubai.